Digital Strategy Does Not Equal IT Strategy

See on Scoop.itDesigning design thinking driven operations

Replacing clipboards with iPads is not the solution. Here’s what Royal Caribbean tried.

 

Organizations looking to create revenue from digital technology need a strategy that is more powerful than digital substitution.

See on blogs.hbr.org

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About Fred Zimny

Have been a service management professional for over twenty years. Successfully managed transition programs and front office operations within numerous major Dutch companies. I am also founder of www.serve4impact.com, an attempt to define the developments in the field of service design and service management. Interested in consulting, education and writing (and occasionally speaking) engagements, as well as blogging opportunities. Expertise: Service marketing Leadership Service management Marketing performance and productivity Change management.

Posted on November 21, 2012, in Service management. Bookmark the permalink. Leave a Comment.

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