There is a new realisation of the importance of design thinking in business at all levels and a graduate designer can offer as much of a value-add as an MBA graduate.
via Designing design thinking driven operations | Scoop.it http://www.scoop.it/t/designing-designed-customer-service/p/3995727152/2013-trends-it-is-no-longer-business-as-usual-bizcommunity-com/original

